See on Scoop.it – Digital Marketing, Social Media and Beyond
It’s no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.
See on www.seomoz.org
See on Scoop.it – Google Places Optimization & Local SEO News
I often refer to this software as the « Swiss Army Knife for Local Search ». Modules include: Local Rank Tracker, Competitive Analysis, Client Finder, Citation Finder, Local Keyword Generator and Reputation Management. Today we focus on competitive analysis.
Have a new prospect or client and want to QUICKLY size up their market to find out exactly what it will take to get them ranking for that city + keyword? OR having trouble getting an existing client ranking? Check the top 10 listings in their market so you can see exactly what their competitors have going for them that your client is missing. Then get to work on building your client up!
TONS of features, too many to explain. So instead of writing a book, I’m going to let the developer explain it and show you how it works. See video and feature list inside.
See on localsearchforum.catalystemarketing.com
See on Scoop.it – Social-Business-Marketing
An important step for a brand that has a social media strategy, and wants to avoid crises, is to ensure that employees understand how to use those tools.
This Infographic by Mindflash demonstrates that 76% of companies do not have a clearly defined social media policy.
Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan.
Your best social media team might actually be your current workforce. But how can you find your company’s natural social media rock stars and get your entire team on board with your goals?
The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.
Keep in mind that your team probably represents a wide range of social media experience. This will help you know how to identify the different groups and understand how to best get them ready to implement your strategy.
Source . http://bit.ly/Yhuo7j
See on www.socialmedia-max.com
See on Scoop.it – Formation Internet
Pour mieux se faire connaître sur les réseaux sociaux, encore faut-il que l’internaute clique sur vos boutons de partage, pensez au concept gagnant gagnant…
See on formation-creation-site-internet.com
See on Scoop.it – Nov@
Pendant des années, ils ont collectionné les produits de la marque à la pomme, mais ont fini par lui tourner le dos. Des internautes témoignent sur Le Monde.fr.
See on www.lemonde.fr