Social media has had a huge impact on every industry and travel is not excluded. The role of social media now plays a key part in the consumers travel experience; from how they research and book their holiday, on-going engagement while they’re travelling to post review.
The Travel and Tourism Industry depends heavily on word-of-mouth and the spread of opinions-social networks provide the perfect platform to do this.
Social networking is one of the most powerful forces driving Travel Planning today (PhocusWright), failure to adopt could be fatal.
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